Microsoft's Acquisition of Adxstudio

What’s the deal?

Last week Microsoft announced that they will be acquiring “key product and technology assets” of their longtime partner Adxstudio. For those not familiar with Adxstudio, the company provides web portals, online engagement tools, and application lifecycle management solutions for Microsoft Dynamics CRM. These enhancements extend Dynamics CRM data deeper into the Web by leveraging existing permissions, entities, and customizations. Forget data synchronization, Adxstudio Portals is fully integrated with your favorite CRM.

What’s the Impact?

In a nutshell, Microsoft promises to accelerate efforts to help customers and ISVs build their own CRM solutions using Microsoft technologies. According to a recent blog post straight from Redmond they were quoted as saying, “With this acquisition, our customers will immediately be able to take advantage of new and exciting ways to engage with customers online.”

Microsoft’s acquisition of Adxstudio Portals and their Microsoft Dynamics CRM will transform the web engagement experience so you can:

Quickly build a secure, sophisticated, mobile-friendly, self-service customer portals
Manage portal websites with a comprehensive, CRM-backed CMS (Content Management System), everything is integrated directly into CRM
You can build fully-responsive websites that will be optimize for desktop, tablet & mobile devices to ensure effective portal usability

“Packed with compelling features that extend Dynamics CRM to the web, Adxstudio web portals are built natively on Dynamics CRM allowing customers to easily connect and extend their key sales and customer services business processes online.” – Bob Stutz, Corporate Vice President of Microsoft Dynamics CRM.

Adxstudio Portals for Microsoft Dynamics CRM is value-packed! You can reduce costs and increase profitability by organizing and automating business processes that nurture customer satisfaction and loyalty in the sales, marketing and services fields. Moral of the story: Keep an eye out for pre-built, process (and perhaps industry) focused web portals to turn your CRM (Customer Relationship Management) into an xRM (Any Relationship Management).