Following the general yearly trend, it seems that Hootsuite is poised for CRM success. Only time will tell the long standing effects, but so far here is what we know:• You may now create Leads, Opportunities, or Cases from the Hootsuite dashboard • These records can then be acted on by a sales or customer service team • Companies are able to attach social data to the customer record inside CRM • Users can publish content from their own social networks directly into SharePoint sites • All social activities can be documented to track your engagement with your customers